How Did We Get Here?
Our journey began with a deep dive into innovative textile technologies and a mission to redefine the athleisure experience. Inspired by the energy of urban centers, the serenity of mountain vistas, and the vibrant coastal life, we set out to create apparel that could withstand the rigors of living an active, multifaceted lifestyle.
Our Craft
We design our apparels starting from the knit and fibre at the fabric mills. Our garments are crafted by boutique manufacturers with quality workmanship at the core. Our commitment to ethical manufacturing and responsible environmental practices across the supply chain are integral to our product philosophy.
Our Philosophy
At PHiFiT, our pursuit of happiness and health extends beyond the products we make. It's a core tenet that shapes every facet of our business - from the way we operate to the relationships we cultivate.
We believe that success is not measured solely by the bottom line, but by the positive impact that we make on our community and our society.
That's why we've placed the wellbeing of our team, our suppliers, and our customers at the heart of our company ethos. Through transparent communication, fair labor practices, and a genuine dedication to uplifting the lives of all we serve, we strive to be a force for good.